Digital Marketing for health care

Your practice's website and social media services are powerful marketing tools.

For health care practitioners it can be overwhelming just keeping up with the day-to-day running of your practice, let alone spending hours on digital marketing too.

Outsourcing your digital marketing is a great time saving strategy, but this option can be costly and not economical for many small to medium businesses.  

Most practices have no alternative but to promote their business online themselves within limited time and budget constraints.

We want you to be someone who can provide in-house digital marketing for your practice with quality, organisation, and most importantly, results.

OUR "DIY" Digital Marketing Course is YOUR ALL-IN-ONE SOLUTION TO GET YOUR PRACTICE'S ONLINE MARKETING DONE!

Week 1 - Setting the Scene

Week one is all about laying the foundations for the next eight weeks.

Our primary focus this week is your website and assessing the functionality of your online platforms.  We'll also ask you to complete a number of quick exercises for strategies that you'll implement later in the course. 

We're off to a good start!

Week 2 - Designer Graphics

This week you will learn that anyone can be a graphic designer.

We will teach you how to design amazing graphics for your social media platforms quickly and easily but, most importantly, cheaply.

By the end of this week you'll have finished your first custom-designed graphic.  You clever designer!

Week 3 - Social Media

We are going to identify the most effective social media platform(s) specific to your business.  

You are then going to set up these social media services; or alternatively optimise the settings if you already use these services.  

Now we're really getting down to the nuts and bolts of digital marketing!

Week 4 - Everything Facebook

This week's task is to implement strategies that can boost leads and sales through your practice's Facebook page.

You will also set up a page access / admin back-up plan; extremely important for your business if anything unexpected ever happens to you.

And finally, if you are an Australian AHPRA registered practitioner we have a bonus for you!  You will learn how to make your Facebook Page AHPRA compliant.

Week 5 - Content Planning

Using our Lively Feet content planning tool, you are going to develop a content plan that will engage your fans as well as fill up your website and social media platforms for the next three months.  

This process is by far the most important step for your digital marketing operations and you'll learn how simple it can be.

Having a content plan will literally save you hours upon hours in the coming months.  

WEEK 6 - Blogging Made Easy

So many people are put off blogging because it seems like too much effort.  If you're one of these people, we're about to change your opinion!

This week you'll learn how to compose a blog article from scratch, as well as all the hacks of how to do it quickly if you just don't have the time to blog (which, let's face it, is most of us).

By the end of this week you will have put together your first blog article.

Week 7 - Content Calendar & Scheduling

This is your "ah-ha" week.  All the tasks you have completed over the past six weeks will come together and your DIY marketing machine will be in full swing!

Your content is done and scheduled; now watch as it works for you over the next three months.

What's more, the tools and skills you have used over the past six weeks can be replicated again and again making your ongoing content marketing quick and easy.

Week 8 - SEO, Analytics & Advanced Digital Marketing Techniques

You're on the home stretch now!  

The final week of the program looks at Search Engine Optimisation (SEO) and Analytics.  

We'll also introduce you to advanced digital marketing techniques including paid advertisements, re-targeting, email marketing and sales funnels.

And this is the week we'll tell you how to access affordable consultants and contractors and discuss what tasks you can (and should!) outsource to the professionals.

BONUS #1 - DIGITAL MARKETING ACTION PLAN

You will be able to use this plan for your ongoing digital marketing, long after the course has finished.

BONUS #2 - CUSTOMER SURVEY TEMPLATES

Consumer input is one of the most crucial factors in the success (or failure) of your digital marketing efforts.  But developing customer survey templates is so time consuming!  

Lively Feet has developed (and tested) a range of customer survey templates developed specifically for health care practices.  So all you need to do is implement them.

BONUS #3 - INSPIRATIONAL QUOTES

Content creation does take time and effort.  To makes things a little easier, we are including a book of inspirational quotes that work really well on social media, and that are relevant to your practice.

BONUS #4 - AFFORDABLE CONTRACTORS

Understanding which digital marketing tasks should be outsourced, as well as knowing where to access affordable contractors, will save you valuable time and money!

BONUS #5 - PRIVATE FACEBOOK GROUP

Enrolment in the course gives you access to the Lively Feet Private Facebook Group.  This community is a platform for ongoing support with your digital marketing and a valuable resource for your practice.

YES, I'M IN!

WHAT can I expect WITH Lively Feet Training?

"DIY" DIGITAL MARKETING Is Right For You If...

• You’re a health care business owner / manager or admin assistant looking to introduce or improve your online services;
• You manage your practice's social media services and want to simplify the process;
• You feel like you’ve tried everything to improve your digital marketing but you can’t seem to deliver any real results;
• When you post something on social media you cross your fingers and hope for the best, with no real strategy or plan for promoting your business;
• You’re serious about learning and doing the work; or
• You enjoy learning especially when it means you’ll be improving real skills that will grow your business.

"DIY" DIGITAL MARKETING Is NOT Right For You If...

• You have a hard time sitting through content to learn new techniques and strategies that will improve your skills and business;
• You aren't willing to invest time in promoting your business online; or
• You think you’re going to see results just by joining the program.

Yes, I'm in!

Proudly brought to you by Lively Feet - Digital Marketing for Health Care